|
|
For one of our clients, a well-established dermo-cosmetic company in Romania with an international presence in 15 countries and expanding, we are looking for an experienced Social Media Manager who will administer the company`s social media accounts.
Your main duties will include creating original text and video content, managing posts and responding to followers. You will handle the company`s social media presence ensuring high levels of web traffic and customer engagement.
MAJOR RESPONSIBILITIES:
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Measure the success of every social media campaign
• Communicate with industry professionals and influencers via social media to create a strong network
THE FOLLOWING REQUIREMENTS MUST BE MET TO BE CONSIDERED FOR THIS POSITION:
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Youtube, Instagram, Google+ and other social media best practices
• Good understanding of social media KPIs
• Critical thinker and problem-solving skills
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Previous experience in a similar industry/beauty industry is highly desirable.
|
